You have more business constraints than ever which interfere with your ability to truly understand individuals and personalize the best offers for them. Offers that they will use and qualify for. Knowing the right marketing experience to present sets prospects and your organization up for success - meaning frictionless origination and easy relationship expansion. This session will cover how you can apply analytics, origination criteria, and automation to uncover prospect needs and opportunities while mitigating risk. Get more out of your marketing investments with this integrated approach.